As others raise prices, Window Nation keeps costs low with American-made windows—because your home matters more than our bottom line.

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    • Styles
      • Awning Windows
      • Double Hung Windows
      • Vent Windows
      • Sliding Windows
      • Casement Windows
      • Bay Windows
      • Bow Windows
      • Garden Windows
      • Specialty Windows
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      • Vinyl
      • Energy Efficient Windows
    • Installation
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      • Materials
      • Lead Paint Inspection
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Sales: (877) 468-5985 Service: (866) 217-9582

 

Meet Our Executives

  • Founders & Chief Officers
     
  • Executive Team
     

Founders

AARON MAGDEN

CO-FOUNDER

HARLEY MAGDEN

CO-FOUNDER

Executive Team

JEFF BECK

CHIEF EXECUTIVE OFFICER & PRESIDENT

FRED COOPER

CHIEF FINANCIAL OFFICER

GINA MORRISON

CHIEF HUMAN RESOURCES OFFICER

JILL NILAND

CHIEF STRATEGY OFFICER

LAUREN TOSI

SENIOR VICE PRESIDENT OF MARKETING

LOUIS APOLDO

SENIOR VICE PRESIDENT OF SALES

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  • MD MHIC # 124358
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JEFF BECK - CHIEF EXECUTIVE OFFICER & PRESIDENT
Jeff Beck is a seasoned business executive with extensive experience in the home improvement industry. He began his career at Leaf Home Solutions, where he quickly worked his way up the ranks to become the company's CEO. Under Beck's leadership, Leaf Home Solutions experienced significant growth and expansion, becoming the world’s largest provider of gutter protection with LeafFilter. While rapidly leading LeafFilter to unprecedented growth, Beck also organically added new verticals Leaf Home Safety Solutions (aging in place) and Leaf Home Water Solutions (residential water treatment) while building Leaf Home Enhancements (traditional home renovation) through M&A to Leaf Home Solutions.    Beck is known for his ability to drive innovation and identify new opportunities for growth. He has a strong record of accomplishment in developing and implementing strategic plans and is skilled at growing, building, and leading high-performing teams.    In his role as CEO of Leaf Home Solutions, Beck was instrumental in expanding the company's reach and customer base, as well as developing new product lines and services. He also led the company through several successful acquisitions and partnerships.    In his new role as CEO of Window Nation, the nation’s 3rd largest window replacement company, Beck is expected to drive the company's growth and continued success.    Beck is a graduate of Kent State University, where he earned a degree in Business Administration who many consider a visionary leader, who brings a wealth of experience and a great understanding of how to apply leading edge big data principles and technology to the home improvement market.    In his free time, Beck enjoys physical fitness, attending Cleveland sporting events, listening to music and loves spending time with his family – fiancé Krystal, daughter Regan, son Peyton and dogs Krom and PAC. Beck is actively involved in the community and is a member of various professional organizations within the industry. 
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FRED COOPER - CHIEF FINANCIAL OFFICER

Fred Cooper was appointed Chief Financial Officer of Window Nation in 2020. In this role, Fred is responsible for guiding the financial stewardship of the organization and lending strategic insights to the executive management team. He is a seasoned executive with over 25 years of financial experience having held senior leadership positions at several Fortune 500 companies including Coca-Cola, Black & Decker, and Prudential. Additionally, Fred has an extensive track record of successfully partnering with private equity sponsored organizations. He has facilitated growth, development and enterprise value optimization at several different portfolio companies. Mr. Cooper earned a B.S. in Accounting from The American University and a J.D. from the University of Maryland School of Law. He resides in downtown Baltimore with his family who keep him busy in his personal time with travel, community work, and sports.
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GINA MORRISON - CHIEF HUMAN RESOURCES OFFICER
Gina joined Window Nation as their Chief Human Resources Officer in April 2022. Gina is responsible for leading Window Nation’s HR organization, including Talent Management, Leadership Development and Learning, Compensation and Benefits and Employee Relations. Gina has been in Human Resources for over 25 years, focused on driving business results through strategy, talent, and culture. Prior to joining Window Nation, Gina has held multiple HR leadership roles at ESAB, Suez Water Technologies & Solutions, Honeywell, and General Electric. Before beginning her career in Human Resources, Gina spent 8 years on active duty and 6 years of reserve duty in the United States Air Force. When Gina is not at work thinking of HR solutions around acquiring, retaining, and developing talent she is traveling the world (current count is 16 countries!), reading a new book or she is back in Kansas City rooting on her beloved Chiefs! Gina is married to Bill, and they have 3 boys (Steven, Christopher & Jonathan), a rock star granddaughter, Abby and a rescue puppy named Luna. “If you want a harvest in one year, grow a crop. If you want a harvest in ten years, grow trees. If you want a harvest that will last a lifetime, grow people.” -Chinese Proverb
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JILL NILAND - CHIEF STRATEGY OFFICER
Jill is responsible for leading and implementing strategic projects to advance systems, processes, and organizational capabilities to accelerate the long-term growth and profitability of Window Nation.
Jill brings an incredible wealth of experience to Window Nation.  Prior to joining Window Nation, Jill was the Chief Transformation Officer at Service Master Brands where she was responsible for significant internal and external transformation initiatives across seven businesses that spanned both B2B and B2C and served more than one million homes and businesses across 4,600 individual locations in 50 states and nine countries. Prior to joining Service Master Brands, Jill was a Partner at PricewaterhouseCoopers where she gained extensive experience in M&A, strategy development and technology development.
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LAUREN TOSI - SENIOR VICE PRESIDENT OF MARKETING
With over 12 years of marketing experience, Lauren joins the Window Nation team to support the company’s reach to help customers. Lauren is responsible for managing and executing marketing and advertising programs to better serve customers. Strategic thinking, problem solving, and team collaboration are at the core of her foundation. Lauren’s experience widely ranges from healthcare to Coca-Cola brands to home improvement giving her fresh perspectives. When Lauren is not implementing traditional and digital initiatives, she is traveling the world to soak up new cultures or avidly reading anything she can get her hands on. “Nothing is impossible if you embrace challenges and hard work.”
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LOUIS APOLDO - SENIOR VICE PRESIDENT OF SALES

Lou has been with Window Nation since 2015 and leads our growing sales team. In his role, he is instrumental in all aspects of the selling process.  He is also a member of the company’s Executive Board, which provides guidance and assistance to the owners in all aspects of the business. Lou began his career as a Philadelphia trial attorney in 1991, before leaving the law to pursue his passion, a career in sales in marketing. In 2001, he entered the home improvement industry as a Sales Associate at U.S. Remodelers, and has since served in various sales management capacities within rapidly growing organizations.  Most recently, he was a Division Director for Home Depot Interiors, where he was responsible for the sales management of approximately 30% of the company’s national Cabinet Refacing and Bath Remodeling business. A native of central New Jersey, Lou moved to the Philadelphia area in the late '80s. In his down time, he enjoys spending time with his family, playing guitar, rock climbing and riding his motorcycle. He is very active in his community, taking a prominent role in the local football and cheerleading programs and raising money for various charitable organizations. “I believe in constant and never-ending improvement."
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AARON MAGDEN - CO-FOUNDER

Aaron's illustrious journey in the window business commenced at a tender age, immersing himself in the intricacies of his father's esteemed Cleveland-based enterprise at just 14 years old. Beginning his career from the ground up, he meticulously cultivated his expertise across all facets of the industry, seamlessly transitioning through roles in sales, management, and operations.

As the Co-Founder of Window Nation, alongside his brother Harley, Aaron steers the company towards prominence as the 3rd largest home remodeling entity nationwide.

Renowned for his visionary leadership, Aaron spearheaded a paradigm shift in sales methodologies, prioritizing a customer-centric approach over conventional high-pressure tactics. At Window Nation, the paramount objective revolves around comprehensively understanding and addressing the distinctive requirements of each homeowner. Directing operations across seven metropolitan areas, Aaron remains steadfast in upholding the company's commitment to delivering unparalleled service and bespoke solutions.

A proud native of Cleveland and an alumnus of John Carroll University, Aaron currently resides in Glenwood, MD with his family. Beyond his professional pursuits, Aaron fervently supports Ohio's sports teams, notably the Cavs and the Tribe. During leisure moments, he dedicates time to maintaining a well-rounded lifestyle, with a particular emphasis on physical fitness. Aaron's guiding principle remains resolute: "Always provide a superior product, coupled with exemplary service and equitable pricing."

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HARLEY MAGDEN - CO-FOUNDER
As a Co-Founder of Window Nation, Harley has been part of the company from the day he and his brother, Aaron, first opened their doors. Together, the two (along with an ever-growing staff committed to serving the needs of homeowners in 26 markets across 20 states and DC have built what is now the nation’s largest non-franchise vinyl replacement remodeling business. Harley learned the window business by working in his father's company in Cleveland but started his career packing groceries, where he quickly recognized that each customer's needs are unique. After earning his MBA from John Carroll University, he put those lessons to work when founding Window Nation and continues to be dedicated to exceeding homeowners' needs every day. While he was born and raised in the Cleveland area (and remains committed to his hometown Cavs, Guardians & Browns), he's made a home for himself and his family near the company's headquarters in the Washington-Baltimore region.  He and his wife are raising two girls, and he’s often seen accompanied by his Norwich Terrier, Bugsy.  When not in the office or with his family, Harley can often be seen at a concert, sporting event, or poker table!  “I am completely committed to fostering a highly driven & rewarding environment that exceeds customer and company expectations every single day."
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