Lou has been with Window Nation since 2015 and leads our growing sales team. In his role, he is instrumental in all aspects of the selling process. He is also a member of the company’s Executive Board, which provides guidance and assistance to the owners in all aspects of the business.
Lou began his career as a Philadelphia trial attorney in 1991, before leaving the law to pursue his passion, a career in sales in marketing. In 2001, he entered the home improvement industry as a Sales Associate at U.S. Remodelers, and has since served in various sales management capacities within rapidly growing organizations. Most recently, he was a Division Director for Home Depot Interiors, where he was responsible for the sales management of approximately 30% of the company’s national Cabinet Refacing and Bath Remodeling business.
A native of central New Jersey, Lou moved to the Philadelphia area in the late '80s. In his down time, he enjoys spending time with his family, playing guitar, rock climbing and riding his motorcycle. He is very active in his community, taking a prominent role in the local football and cheerleading programs and raising money for various charitable organizations.
“I believe in constant and never-ending improvement."
After a successful three year run as Window Nation CFO, Yang Chang has transitioned into a new leadership role as Window Nation, Chief Operations Officer. Her strong background in accounting, finance, and business operations make her a good fit for the fast-paced and ever-changing environment of home remodeling. As COO, Yang will continue to implement business strategies, plans, and procedures that directly impact company performance and growth. Directly responsible for business efficiency, she will play a pivotal role in corporate growth strategy, from culture through to continued fiscal efficacy. Prior to joining Window Nation, Yang spent 12+ years working for fast-growing private equity-backed middle-market companies. Chang spent over five years working in M&A at KPMG in Baltimore and then went on to earn her MBA at the Robert H. Smith School of Business at the University of Maryland where she previously earned a BS in Business Management with a double major in Accounting and International Business. A former business owner herself, Chang resides in Howard County, just a short drive from Window Nation’s corporate office in Fulton. In her free time, she enjoys traveling globally (having visited five continents thus far), skiing, reading and going to theater and concerts.
Fred Cooper was appointed Chief Financial Officer of Window Nation in 2020. In this role, Fred is responsible for guiding the financial stewardship of the organization and lending strategic insights to the executive management team. He is a seasoned executive with over 25 years of financial experience having held senior leadership positions at several Fortune 500 companies including Coca-Cola, Black & Decker, and Prudential.
Additionally, Fred has an extensive track record of successfully partnering with private equity sponsored organizations. He has facilitated growth, development and enterprise value optimization at several different portfolio companies.
Mr. Cooper earned a B.S. in Accounting from The American University and a J.D. from the University of Maryland School of Law. He resides in downtown Baltimore with his family who keep him busy in his personal time with travel, community work, and sports.
Craig Atterby joined Window Nation back in 2016. He has over 20 years’ experience in the Home Improvement industry. During this time he has worked for one of the largest suppliers of kitchens in Europe.
Now focusing on windows, he is responsible for leading our sales team in the ‘East’. Originally from Bristol in England, he now resides in New Jersey. When he isn’t working he is an avid sports fan and enjoys traveling.
“The difference between the impossible and the possible lies only in your determination”.
ERIC RUHL - VICE PRESIDENT OF FINANCE & ACCOUNTING
A 2002 graduate from Clemson University, Eric joins Window Nation with over 18 years of experience in progressing roles in Accounting, Audit, and Finance. Eric is responsible for the financial records of the company, while also transforming the team’s processes to handle the on-going company growth that Window Nation experiences.
His foundation as a CPA began with a Big 4 audit position with Ernst & Young and continued through 2 international multibillion-dollar manufacturing companies. When Eric steps away from the office, he will typically be seen whitewater kayaking and traveling to river destinations globally.
TERRI SMYTH-RIDING - VICE PRESIDENT OF PEOPLE OPERATIONS
Terri is responsible for building, leading, and managing the entire Talent team at Window Nation, which includes Human Resources, Talent Acquisition, and Employee/Organizational Development. She will lead and support programming that promotes the company’s high performance culture, emphasizing empowerment, quality and excellence, in order to help achieve growth objectives.
Having started as a Recruiter and progressively becoming more knowledgeable of and involved in all the components of Human Resources, Terri’s career in Talent Management spans 20+ years. She’s worked in various industries and for various sized organizations finding that her niche is expanding organizations that wisely look to precede their growth with comprehensive and cohesive HR presence.
Bleeding purple and black as a Ravens fan, Terri grew up in Baltimore, MD where she currently resides with her husband, 2 children, and dog, Biggie Smalls. Outside of work (is that a thing?), she spends her time serving as Team Mom to her kids’ sports teams.
“I will support the amazing things already happening and implement new ideas that keep the magic going at Window Nation.”
With over 12 years of marketing experience, Lauren joins the Window Nation team to support the company’s reach to help customers. Lauren is responsible for managing and executing marketing and advertising programs to better serve customers. Strategic thinking, problem solving, and team collaboration are at the core of her foundation. Lauren’s experience widely ranges from healthcare to Coca-Cola brands to home improvement giving her fresh perspectives. When Lauren is not implementing traditional and digital initiatives, she is traveling the world to soak up new cultures or avidly reading anything she can get her hands on.
“Nothing is impossible if you embrace challenges and hard work.”
OLUSEYE FADIRAN - DIRECTOR, INFORMATION TECHNOLOGY
Olu brings over 15 years of strategic IT, technical, project management, and leadership experience that cuts across managed IT services, telecommunication, health, energy, and new construction industries. At Window Nation, Olu is responsible for developing, executing, and monitoring the company’s overall IT strategy. His main focus is on making customers happy and ensuring the high availability of enterprise resources.
He is constantly evaluating and standardizing technology operations and establishing the necessary policies and procedures to drive efficiency and growth. His team is focused on building a hyper-scalable modern infrastructure while optimizing our enterprise systems for continuous integration and reducing complexity in the environment. Olu holds a Bachelor’s degree in Computer Science and a master’s degree in Computer Science from Bowie State University.
Olu enjoys playing with his kids-Favor and Grace, watching Basketball, Soccer, or playing Chess or Scrabble.
"When there is a WILL, there is a WAY"
Michael is responsible for starting up our central administrative center in Warrensville Heights Ohio. The team supports the post-sale processes including data entry, quoting with our vendors, ordering, and coordination of final measuring in our customer’s homes. Michael channels his passion for training and development by leading the Operations training team. The team provides training for all operations positions including branch operations. Michael has over 20 years of developing and improving service organizations and was often called on to deliver improvement in customer experience and back-office operational activities with technology. He has a BS in Business Administration from SNHU and Masters in Education - Adult Learning and Development from Cleveland State University. When not working Michael enjoys home improvement, concerts, musical theater, traveling, and spending time with friends and family. “Nobody cares how much you know until they know how much you care” Theodore Roosevelt
Eric comes to Window Nation with over 10 years of experience in marketing and advertising.
Eric is responsible for executing and managing daily marketing, advertising and promotional activities targeting existing and new customers.
A native Marylander and graduate of the University of Georgia, Eric has spent the past 10 years building relationships in the advertising, marketing and media industry.
Eric loves his hometown Nationals, Capitals, Redskins and Wizards and of course is very loyal to his Georgia Bulldogs, and enjoys spending time with his wife Havi, 2 sons Ezra and Jonah and latest addition, daughter Orli.
“Do good things and good things will happen for you.”
Mark Hodge joined Window Nation in 2021. He has over 25 years of construction experience in the Home Improvement Industry. During this time, he owned his own business and worked with a Fortune 50 retailer.
Mark is focused on delivering the best customer experience with your window or door project. He leads the Southwest Operations Team.
He has great midwestern values and resides in Nebraska. When he is not working, he enjoys family time and traveling.
"Opportunities don't happen. You create them." - Chris Grosser
MELANIE PASSERALLO - REGIONAL OPERATIONS DIRECTOR (EAST)
I joined the Window Nation family over 5 years ago as a part-time show and events team member after taking time off from the workforce to raise my 3 sons with my husband Dan. Starting back to work part-time was only temporary as the culture and opportunities presented a desire to get my career back on track. With a 20-year background in retail management, my passion for assisting customers and taking pride in a job well done was a no brainer to grow with Window Nation. I have spent time in several roles in the organization as I worked my way up gaining the trust and respect of our customers and colleagues.
In the position of Regional Operations Director (East) I will bring my high energy and enthusiasm to carry out Window Nations core values through our dedication to excellence in all we do every day. When I am not working, I enjoy spending time with my family and working on projects throughout my home.
Shawn joined Window Nation in 2022. He has over 18 years of combined experience in the construction and home improvement industries. Shawn currently supports the Northeast region for Window Nation, including Boston, Harrisburg, Hartford, Philadelphia, and Pittsburg.
Shawn has been married for ten years and has one son in the Air Force. Shawn and his wife enjoy the outdoors. Hiking and exploring the world is how they spend time away from their careers.
"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things, they never thought they could." – Steve Jobs
Ray comes to Window Nation with over fifteen years of experience in Sales and Marketing. Ray started his career at the Nation four years ago and is now the Director of Field Marketing. He is responsible for the design and the execution of our national programs' initiatives. A native of Maryland and graduate of the University of Baltimore, Ray has spent the last fifteen years plus building relationships throughout the Sales and Marketing industry. Ray loves his hometown sports teams, a true die-hard fan of both the Baltimore Ravens and Baltimore Orioles. Ray enjoys spending time with his fiance' Cathy and their three children."Without Labor Nothing Prospers!"
DENNIS SHEPPARD - REGIONAL DIRECTOR OF INSTALLATION
Dennis joined Window Nation in 2021. He has over 21 years of combined experience in the construction and home improvement industries. Dennis currently supports the Midwest region for Window Nation, which includes Cleveland, Columbus, Indianapolis, and Minnesota.
Dennis is a proud father of two boys, ages fourteen and eighteen, married to his lovely wife for over sixteen years. Dennis spends his off time busily helping his two sons with football and wrestling. Living in the great state of Missouri, Dennis and his family enjoy the lake lifestyle, spending their summers outdoors kayaking, boating, and fishing.
"The difference between a successful person and others is not the lack of strength, not the lack of knowledge, but rather in a lack of will." - Vince Lombardi
SONNY SHERAZI - SR. DIRECTOR OF CALL CENTER & OUTBOUND MARKETING
Sonny brings over 10 years of customer service excellence to Window Nation, specifically managing call centers and outbound marketing operations. His focus has been on implementing timely and smart solutions to help organizations excel at customer operations, but also proven strategies that support customers’ needs, too.
At Window Nation, Sonny is responsible for managing the customer service department and call center. His main focus, as well as the team he oversees, is ensuring each and every customer knows how important they are to the company and that above all else, providing them with excellent support and service.
Sonny earned his Bachelor’s degree in Political Science and Economics from the University of Maryland and a Master’s degree in Public Administration from University of Baltimore. He’s also a die-hard Ravens and Orioles fan.
“Take good care of your customers, and they will take care of your business.”
Robert "J.R." Usher joined Window Nation five years ago, and now is the Director of Regional Sales for the East Coast markets, serving the Baltimore-Washington Metro area, the Delaware Valley area, Harrisburg/Lancaster/York area, Charlotte and Boston markets. He brings over 15 years of sales and customer service experience within the home improvement industry. As the Director of Sales, J.R. proactively supports the sales team, ensuring the delivery of 100% product and service satisfaction to all of our customers. He continually strives to improve upon the customer experience. From small tweaks to more substantial process improvements, J.R. consistently finds ways to exceed expectations. J.R. has happily lived in Maryland all his life but loves traveling to warmer climates with this wife Jodi. Their trip to Bora Bora being their personal favorite, of course! J.R.'s family also includes his two labs Copper and Cali, along with serving as a foster parent to any number of pets looking for permanent homes. He is an avid Redskins, Terps, and Capitals fan. "Speaking from personal experience, we deliver a quality product at a great price that our customers and we can be proud of. I even have our windows in my own home!"
Rhett Wells joined the Nation in October of 2021. He has over 16 years of experience in the Home Improvement Sales industry specializing in carpet & flooring, window treatments, and windows.
Rhett is responsible for leading the sales teams in our Southwest Region, including Texas & Missouri. He grew up in Dallas, TX, and lives only 15 miles away, in Arlington, TX.
When Rhett is not working, he either watches a sporting event or spends time with his wife and two teenage boys. He also enjoys playing volleyball and softball when he gets the chance.
“Don’t let the fear of striking out keep you from playing the game” – Babe Ruth
Aaron was literally born into the window business and started working in the warehouse for his father's window company in Cleveland at age 14. He learned the business from the ground-up, spending time in all roles from sales to management to operations. Now as the President of Window Nation, he works closely with his brother Harley every day, building what's now the 5th largest home remodeling company in the US. Aaron created a unique sales system that revolutionized the industry, shying away from the typical "high-pressure" in home consultation. The Window Nation approach is customer-focused and designed to meet the needs of each individual homeowner first and foremost. Aaron leads the entire Window Nation sales operation across all offices in 7 metropolitan areas. A native of Cleveland and graduate of John Carroll University, Aaron now lives in Glenwood, MD with his wife and two girls. A die-hard fan of all teams in Ohio, he is particularly passionate about the Cavs and the Tribe and spends time working out when he's not at a game.
“Always provide a great product, with red-carpet service and a fair price."
As a Co-Founder and CEO of Window Nation, Harley has been part of the company from the day he and his brother Aaron first opened their doors. Together, the two (along with an ever-growing staff committed to serving the needs of homeowners across six States and the District of Columbia) have built what is now the 5th largest home remodeling business in the country. As the CEO, Harley leads by example a team of more than 300 people dedicated to customer service and continued innovation in replacement windows, doors, siding and roofing. Harley learned the window business by working in his father's company in Cleveland but started his career packing groceries where he quickly recognized that each customer's needs are unique. After earning his MBA from John Carroll University, he put those lessons to work at Window Nation, and is dedicated to exceeding the needs of homeowners every day. While he was born and raised in the Cleveland area (and remains committed to his hometown Cavs, Indians & Browns), he's made a home for himself and his family near the company's headquarters in the Washington-Baltimore region. He and his wife are raising two girls, and he's often seen accompanied by his Cairn Terrier, Napoleon. When not in the office or with his family, Harley can often be seen at a concert or a sporting event - or at a poker table!
“I am completely committed to fostering a highly driven & rewarding environment that exceeds customer and company expectations every single day."